Strategi Aliansi Bank Nagari dalam Menghadapi Disrupsi Teknologi Fintech

نویسندگان

چکیده

The purpose of this study was to determine Bank Nagari's leading business segment, the type Fintech and collaboration model most suitable for Nagari. This research is a case with descriptive qualitative approach. Research respondents are strategists or decision makers at uses primary data obtained from respondents' answers in form filling out questionnaires interviews, namely directly object research. analysis technique Quantitative Strategic Planning Matrix (QSPM) select alternative strategies which include Internal Factor Evaluation (IFE) matrix analysis, External (EFE) weighting, rating determination multiplication weights ratings. results showed that value selecting bank's segments, MSME Commercial, attractive strategy had highest average TAS score other (5.784), choosing P2P Lending total strategic alternatives (5.310), Channeling as has Total (5.199).

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ژورنال

عنوان ژورنال: Jurnal Informatika Ekonomi Bisnis

سال: 2023

ISSN: ['2714-8491']

DOI: https://doi.org/10.37034/infeb.v5i2.279